Chapter 7 : Business Marketing

As discussed before Empire often goes mainly into short-term contracts with other businesses. 
Referred to as Strategic Alliances: ""A cooperative agreement between business firms, it can take the form of licensing or distribution agreements, joint ventures, research and development consortia, and partnerships."
I apologize for the copy and paste, I know it's not my usual style but I wanted to make sure everyone understands exactly what type of "contracting" Empire gets into.

The 2 main types of Business customers Empire mainly deals with are Producers and Re-sellers.

Producers: They buy goods to help their daily operations. An example of this would be the jersey's or sticks Empire owns for it's players. To further explain, the jersey's are brought by a clothes printing company who purchases the jersey's, shirt's, pants etc blank. This would be the same way a construction worker purchases steel in order to create beams or other material needed for them to build.

Re-sellers: Well its pretty simple! They buy goods that are already made to be distributed, so they resell them for profit. Of course I can't make my previous statement without giving an example Empire related! 
Companies like Gamestop who purchase games, systems and other gaming equipment wholesale and then resale it at their locations are some of the main types businesses Empire seeks to go into contracts with. 

Why is it even necessary for Empire to do business with these 2 types of companies?

 Empire has  its own online store but it is not enough to facilitate the amount of traffic needed for even a decent amount of sales. Most contract Empire falls into with either type of company generally results in Empire advertising for the company while the company also receives a percentage off of the sales made after and only after the sales have reached a certain agreed amount.

This is the last blog about Empire I will be making, it was a fun ride and alot pain that came along every time I wrote. If I did not reveal it before, I am also a member of Empire Arcadia and used to be a processional gamer myself! I dedicate this and my other blog post to my friend Nelson Reyes (3rd going from right to left), he put his heat and soul into this company not to mention about 50k worth of his own personal money. R.I.P my friend. You often here companies saying we are like family...But in Empire you might as well say we were biologically related.