The Marketing Environment for Empire!

                                          Environmental Management

As there is much to touch on about Empire Arcadia, because of it's diverse business ventures I would like to take the time and focus on how Empire environmentally manages the market it's in. 

The answer to how Empire Arcadia as a business shapes the environment around them with little to no worry about the social, demographic, economic, and technological factors is simple. Note, I purposely left out the political and legal factors but this effects everyone and everything in any business. The 4 factors mentioned above do as well, but I will explain why they have very little to no effect on whether Empire Arcadia will be able to shape their market.

As stated before in Empire's mission statement, their goal is to "expand the gaming community and develop players". Every market you aim for has a reputation that proceeds it, in gaming, gamer's are seen as overweight, lazy, immature and unproductive. Now, with stereotypes like that, it would seem hard to help an entity like this one expand. Luckily enough for Empire, we have social media websites, you tube and "personalities". Empire was one of the first brands to ever begin show casing its gamer's lives and personalities on camera. How is this important? The fans..............Is it not obvious? You give the fans a persona or someone to be in touch with, when they are not actually around. So how does this expand the world of gaming? The same way ESPN and sports individually has expanded into the massive million- billion dollar industry that it is today. Through use of streaming most importantly, casual, hardcore and non-gamer's alike have access to high level gaming and the players. 

There is still something missing though.....Ahhhhh, yes! What does Empire continue to do to expand the market? Nothing, nothing at all. This is a competitive market where you are only as good as your last win! Empire has already planted their seed from the beginning as one of the original pioneers of what goes on today in competitive gaming. The accomplishments that Empire Arcadia have achieved are more intangible then one might think, their influence and continuity are unprecedented as far as innovation is concerned.