These ideas, tools concepts or however you choose to identify them are the foundation in which Empire is built on. In fact any other company similar to Empire in the gaming industry tends to work the same way.
So let's just walk through these 3 concepts and some specific aspects about them that apply to Empire just like we always do!
Empire the corporation / brand is a walking, living marketing tool as far as gaming is concerned. All advertisement done by Empire Arcadia is mainly focused help to promote the company, companies products and its players simultaneously. So what I am saying, Empire never truly segregates its advertising targets. There are many objectives when advertising comes into play and there are different types of advertisement. Sadly the "scientific" names for the 3 categories of advertisement that I named above which Empire focuses on is pretty obsolete to them, but if I had to narrow it down to one they could all fit in, it would probably be:
1. Institutional advertisement ( Trying to increase and maintain companies image)
a. Advocacy advertisement ( This would be the main type of Institutional advertisement used).
To the left is the CEO of Empire Arcadia, standing next to one of the most prestigious and honored men in gaming Walter Day.
Through what medium do they use? Well haven't I explained this before! Empire heavily uses various social media websites and the players who make live appearances to help promote the company, the companies products and (or) sponsors products. Just by a popular gamer wearing an Empire shirt with a logo on it using an Empire stick, indirectly promotes all three in which I named above. ( company, product's, player's).
All this talk about gamer's making live appearances, sure does sound allot like public relations. That's because it is, but its a devious ploy. Just think about it like this, the Yankee's exist as a team and then there is Derek Jeter, just by Derek Jeter being a member of the Yankee's their team gets added value. So wherever Derek Jeter may happen to be one thing is for sure. That's Derek Jeter who play for the Yankee's (get it!?)
It works the same way in Empire only difference is we are all Derek Jeters here! hint hint.
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