Short but quite sweet
Consumer Behavior- describes how consumers make purchase decisions and how they use and dispose of the purchased goods or services.
So here we are again with another concept that involves understanding the gaming sub culture. What I would like you to focus on is not how consumers think in the world of gaming, but I would prefer if you thought about this as a sport as I described once before. I am going to list some items for you and bring this story to closure.
I. Merchandise
a. hardware (systems, headphones, etc.)
b. Clothing
c. Player (personality or someone who can win)
II. Talent
a. Broadcaster (hosting shows, events, commentating)
b. Tutorial making
Ok, so why did I make this list?
The world of gaming targets everyone! So all consumers within reach of its products given that they are even initially interested can easily become consumers to any of things I listed above. Although there is a definitive percentage of which type of consumer being hardcore or casual, would be purchasing your clothing or your variation of a product that is already out. One thing we must keep in mind is that the gamer is not the only consumer. The gaming community like sports attracts outside big businesses like redbull, Monster, E-cig and the list would go on if I could only remember. I am sorry too many companies and to little time.
What does this have to do with Empire? So I can explain this by using the first 3 things on our list.
I. Merchandise
A. Hardware can be licensed to Empire Arcadia, so that replica's of original products can be branded with their logo on it and sold.
B. The company can either go directly to a manufacturer and have their brand printed on the clothing or have the clothes branded by a company that does that for them.
C. This again!? READ MY LAST BLOGS AND YOU WILL FIND OUT!
A saying they have in underground gaming is E-sports and it would make things more clear if you saw it as just that, a sport.
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